Generate qualified leads to feed hungry sales teams.
Zynora is a B2B lead generation firm that drives marketing initiatives to generate high-quality leads and create sales opportunities. Our clients partner with us to enhance their marketing ROI through transparent reporting and data analysis, as well as develop effective lead generation strategies.
Top of the Funnel Lead Generation Services
In marketing, Marketing Qualified Leads (MQLs) are those most likely to convert into customers, typically positioned at the top of the sales funnel. The MQLs we generate show strong interest in your product by engaging with your content on our platform. Our first-party, intent-based content syndication program then uncovers valuable insights, ensuring high-quality, high-volume leads. This program dives deeper to reveal more detailed information about potential leads. With the help of AI-powered automation, we capture and analyze their behavior, ensuring we provide the most relevant and actionable data for your marketing efforts.
Increase qualified lead acquisition Volume isn’t the goal. Quality is everything.
We set objective lead quality definitions and create a governance system for lead generation. We improve lead management systems and develop a feedback loop to continuously improve qualified lead acquisition rates over time.
Quality comes first with lead generation.
Many B2B companies are not meeting their lead generation targets. They often focus too much on getting a large number of leads, but not on making sure they are high quality. This issue is common in many industries. At Ironpaper, our main goal is to generate qualified leads. We define what makes a lead qualified, making sure sales teams understand the criteria. This approach helps increase the rate of deals created and the revenue generated from marketing efforts.
We improve acquisition and engagement for qualified leads.
How effective is your engagement process throughout the entire buyer’s journey?
Marketing should deliver results that help the business grow. Many marketing programs fall short in driving growth. For a B2B company, having a solid lead management process is crucial to make sure leads are qualified and turned into actual sales opportunities.
Enhance lead generation conversion rates.
We assist clients in boosting their lead conversion rates and sales-qualified lead conversion rates. By optimizing conversions from inbound marketing channels, we help clients move away from expensive and inefficient lead sources.
- Gain momentum with initial campaigns
- Eliminate ineffective efforts
- Refine and improve processes to increase lead quality
- Expand successful strategies
- Focus on both short-term and long-term planning and strategy
- Enhance and enrich data and insights
Lead generation is the process of attracting and identifying potential customers (leads) for your business, typically through marketing efforts such as content, ads, or events.
Lead generation is essential because it helps businesses grow by identifying and nurturing potential customers, which increases sales opportunities and revenue.
A lead is someone who has shown interest in your product or service, while a prospect is a more qualified lead that fits your ideal customer profile and is likely to make a purchase.tent
MQLs are leads who have shown significant interest in your product or service through actions like downloading content or engaging with your brand, but are not yet ready to buy.
Leads are qualified by assessing their interest level, demographics, behaviors, and how well they align with your ideal customer profile. This can be done using lead scoring or qualification frameworks like BANT (Budget, Authority, Need, Timing).