The experienced Performance Marketing Services at ROI Hunt are dedicated to maximizing conversion rate optimization. Unfortunately, your search for a reliable Performance Marketing Company.
Why ChooseZynora Tech Performance?
In essence, performance marketing is a data-driven approach that focuses on achieving measurable outcomes, such as sales, downloads, or subscriptions. By utilizing various digital channels—including search engines, social media, programmatic advertising, influencer partnerships, streaming platforms, and commerce media—we strategically plan and execute campaigns to acquire users effectively. This methodology allows us to continuously analyze user interactions at every stage of their journey, optimizing strategies to ensure that marketing efforts are both efficient and aligned with your business objectives.
Time-Tested Performance Marketing Process to Help Unlock Growth
We deliver measurable impact. Our results-focused approach leverages advanced analytics and proven growth strategies to help clients accelerate performance and reach their goals.
Digital Marketing V/s Performance Marketing
ROI-Focused Campaign Performance Indicators
ROI-driven performance marketing metrics are key indicators used to measure the effectiveness and profitability of marketing efforts. These metrics focus on tracking real results—such as conversions, customer acquisition cost (CAC), and return on ad spend (ROAS)—to ensure every marketing dollar spent contributes directly to business growth, helping brands make data-informed decisions and maximize their return on investment.
- CPM (Cost per Mile): The cost to generate 1,000 impressions
- CPC (Cost per Click): The cost to generate a single click on an ad
- CPA (Cost per Acquisition): The cost to generate a desired action. A purchase, sign-up, or download
- LTV (Lifetime Value): The average value of a customer throughout their relationship with your company. This will help you to gauge long-term profitability
Performance marketing is an advertising model where businesses pay only when specific actions, like clicks, leads, or sales, are completed. It focuses on measurable results and ROI.
In performance marketing, advertisers set clear goals (e.g., conversions, sales), and pay for achieving those specific actions. Campaigns are monitored and optimized to maximize results.
Common payment models include Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Return on Ad Spend (ROAS).
Key channels include search engine advertising (Google Ads), social media platforms (Facebook, Instagram), display advertising, affiliate marketing, and email marketing.
While digital marketing includes all marketing activities online (both paid and organic), performance marketing focuses specifically on measurable actions and results.
Success is measured through metrics like clicks, conversions, customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).
It’s results-focused, meaning businesses pay only for the actions that matter to them, ensuring a more efficient marketing spend and better ROI.